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Cutler was a beauty veteran who served at MAC Cosmetics and Smashbox.
July 16, 2025
By: Rachel Klemovitch
Assistant Editor
Samantha Cutler, the founder of Petite ‘N Pretty, has passed away at the age of 42 from cancer.
Petite ‘N Pretty is a pediatrician-approved beauty brand that caters to 4 to 18-year-olds.
Culter created the brand in 2018 after serving at MAC Cosmetics, Stila Cosmetics, and Smashbox.
In an Instagram post, Petite ‘N Pretty noted Cutler built the brand “to inspire young creatives through the power of their own pretty…and sparkle.”
According to her obituary, Cutler battled cancer for six years and referred to her illness as “an annoyance.”
Cutler is survived by her husband Joshua, daughter Gia and son Shia.
Photo: Instagram/ Petite ‘N Pretty
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